Cardozo's Spring Fashion Law Symposium on April 24, 2014 focused on key legal issues in today's fashion business, including branded entertainment, mobile marketing, and false marketing practices.
Barbara Kolsun '82, Executive Vice President and General Counsel of Stuart Weitzman and the driving force behind Cardozo Law's fashion offerings, organized the symposium. She worked closely with Alexandra Simmerson '14 who will work as Corporate Counsel for Michael Kors after graduation. James L. Johnston, Joseph Lewczak, and Ina Scher, distinguished partners at Davis & Gilbert LLP, moderated the panels and hosted a cocktail reception after the symposium, where students and alumni met industry leaders.
The first panel, "Branded Entertainment, Product Placement and Viral Techology," featured Ewa Abrams, Tiffany & Company's Intellectual Property Counsel, Marguerite Hill, Vice President and Legal Counsel of Rue La La, and Geri Lynn Elias, Vice President & Intellectual Property Counsel of Kate Spade & Co. Johnston navigated the panel through current legal issues in brand management, and discussed strategies when advising fashion business leaders on digital issues.
The second panel provided a detailed examination of mobile marketing, focusing on the legal challenges campaigns face when striving to engage consumers through mobile technology. Panelists, including Tom Burke, Deputy General Counsel of Brown Shoe Company and Nicole Marra, General Counsel of Gucci America, analyzed recent litigation over the use of text messages in retail promotion campaigns. Lewczak moderated the discussion.
The third panel, "False Advertising & Deceptive Marketing Practices", was moderated by Scher and featured Michael Oberlander, Senior Vice President and General Counsel of Brown Shoe Company and Anca Cornis-Pop, Global Marketing Counsel of Avon.
The event was sponsored by The Samuel & Ronnie Heyman Center on Corporate Governance, The Cardozo Intellectual Property Law Society, The Cardozo Cyberlaw Society, and Davis & Gilbert LLP.