In the first-ever episode of How My Friends Negotiate, host Professor Andrea Schneider sits down with acclaimed television and film producer Nikki Silver, whose career spans more than 25 years and includes multiple Emmy-winning projects. From producing the beloved PBS series Reading Rainbow and thought-provoking documentaries to bringing powerful stories like The Giver and The Watsons Go to Birmingham to the screen, Nikki has negotiated creative vision, collaboration, and impact in every corner of the entertainment industry. Through candid stories and practical insight this episode reveals how negotiation isn’t just about deals — it’s about relationships.

Leadership expert and author Ruth Gotian joins for a conversation on negotiating at the highest levels. Ruth shares the behind-the-scenes story of negotiating her book advance and publishing deal, offering candid insights into what it takes to advocate for your value. She reflects on the early days of working remotely—long before it was common—and how creating flexibility sometimes requires negotiating norms that don’t yet exist. The conversation also dives into salary negotiation strategies, especially for high achievers who may struggle to ask for more. At the heart of the episode is Ruth’s powerful framework for opportunity creation: find a need, show the need, and demonstrate how you can fill that gap. Drawing on her research studying Nobel Prize winners, astronauts, Olympic and NBA champions, and senior executives, she explains how top performers don’t wait for doors to open; they build them.